iTelaSoft is proud to be at the forefront of Sri Lanka's digital transformation journey, particularly in the realms of Artificial Intelligence (AI) and Customer Relationship Management (CRM). In collaboration with Salesforce, the global leader in CRM solutions, iTelaSoft is taking bold steps to drive innovation and efficiency across various industries in Sri Lanka.
A significant milestone in this journey was the event held on November 5, 2024, at Shangri-La Colombo, organised by Salesforce. The press conference brought together key industry leaders, including Kamal Kanth, Vice President of Salesforce India and South Asia; Nalaka Umagiliya, Senior Vice President and Chief Operating Officer of Group Information Technology at John Keells Holdings (JKH); Ramesh Shanmughanathan, Executive Vice President / Group CIO and Director/CEO of John Keells IT; and Dilini De Alwis, Associate Vice President and APAC IT Chief Operating Officer at John Keells. Representing both iTelaSoft and the Sri Lankan Salesforce community was Chamil Madusanka, Head of Salesforce Practice, Salesforce Architect, and Salesforce MVP Hall of Fame inductee. The event underscored Salesforce’s renewed commitment to Sri Lanka and highlighted the strategic role of AI in driving digital transformation, aligning with the nation’s 2030 vision of establishing a $15 billion digital economy.
During the event, Chamil Madusanka highlighted Salesforce's approach as a powerful ecosystem that encompasses customers, partners, and the Trailblazer community. He emphasised how this collaborative network is key to driving innovation and delivering exceptional customer experiences. Madusanka also noted that iTelaSoft plays a crucial role in supporting the Salesforce Ecosystem in Sri Lanka, contributing through active engagement with the Trailblazer community, mentoring local talent, and fostering partnerships that help businesses succeed in their digital transformation journeys.
The partnership between iTelaSoft and Salesforce goes beyond a traditional business alliance; it embodies a shared vision to revolutionise customer experiences and operational efficiencies for Sri Lankan enterprises. By leveraging Salesforce's advanced AI capabilities, iTelaSoft aims to empower organisations to enhance productivity, streamline processes, and build strong customer relationships.
A key focus of the collaboration is the introduction of Agentforce, a suite of autonomous, customisable agents designed to support and enhance employee tasks. Agentforce allows businesses to rapidly deploy AI-powered agents using low-code tools. These agents can analyse data and manage tasks such as addressing customer service inquiries, qualifying sales leads, and optimising marketing strategies.
iTelaSoft's expertise in Salesforce technologies is instrumental in customising these solutions to meet the specific needs of Sri Lankan businesses. The company is committed to ensuring that these innovative tools integrate seamlessly with existing systems, delivering substantial business value and helping organisations realise the full potential of AI.
Ramesh Shanmughanathan, Executive Vice President / Group CIO of John Keells Holdings, emphasised the importance of data security and customer consent management in this collaboration. He highlighted the critical need for robust data privacy measures, stressing the importance of compliance with global standards to build and maintain customer trust. iTelaSoft is working closely with businesses to implement these best practices, ensuring data integrity and security throughout the adoption of AI technologies.
Looking ahead, iTelaSoft remains committed to supporting Sri Lanka's digital economy objectives. Through strategic partnerships and a strong focus on innovation, iTelaSoft aims to contribute significantly to the nation's vision of a prosperous, inclusive, and sustainable digital ecosystem.
The company invites businesses across Sri Lanka to join this transformative journey. Together with iTelaSoft and Salesforce, organisations can harness the power of AI and CRM to drive growth, enhance customer experiences, and position Sri Lanka as a leader in the global digital economy.
